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Empowering Seniors with Technology: LEGO’s Voice Assistant

LEGO Voice Assistant helping seniors shop for gifts

Reasearch & Insights

Through ethnographic research, we uncovered the need for seniors to find easier ways to shop for gifts during the pandemic. This led to LEGO’s focus on developing a voice assistant to help older adults shop comfortably from home, especially for their grandchildren.

Ethnographic research identifying market gap for LEGO Voice Assistant leveraging Google Nest Audio

Development

We collaborated with LEGO and Mueller to create a user-friendly voice assistant, leveraging the Google Home platform. The assistant was tailored to meet the specific needs of seniors, ensuring a seamless and comfortable experience.

LEGO Voice Assistant tested on Google Home smart speakers
Prototyping LEGO Voice Assistant for senior users
Voiceflow prototyping tool used for LEGO Voice Assistant design
Voiceflow prototyping tool used for LEGO Voice Assistant design

Implementation

The voice assistant was launched, allowing seniors to browse, select, and purchase LEGO products using voice commands. The integration of personalized features ensured ease of use, fostering confidence among older users.

Basic, enhanced, and full approaches for LEGO Voice Assistant market implementation

Results

The solution empowered seniors to engage in gift-giving through a simple, intuitive platform. This initiative strengthened connections with family members and enhanced customer satisfaction, increasing adoption among older adults.

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