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Innovating DIY: Transforming Bosch’s Power Tool Rental Service

Bosch power tool rental service transformation

Research and Insights

We conducted interviews with German DIY enthusiasts to uncover key insights about the DIY market. By mapping customer journeys and identifying pain points, we identified an opportunity to integrate tool rental with curated content and home delivery.

Conducting user interviews with German DIYers

Development

We developed the concept of a DIY recipe platform that combines Bosch content, influencer recommendations, and tool rental, with Amazon (Germany) handling payment and logistics. This platform creates a seamless experience for DIY projects.

Mapping the customer journey for Bosch DIY enthusiasts
DIY recipe platform concept for Bosch

Implementation

After refining the prototype through design sprints, Bosch presented the concept to Amazon, which recognized its potential. The platform is awaiting the integration of reverse logistics infrastructure to support tool rentals, planned for Amazon’s Q3 roadmap.

Bosch comprehensive DIY solution combining tools and content

Results

The concept positions Bosch as a leader in the DIY market, offering an all-in-one solution for tool rental, inspiration, and instruction. This innovation supports the growing DIY trend and addresses the increasing demand for sustainability and mindful consumption.

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