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Driving Strategic Innovation Across FMCG & Beyond

FMCG strategy development for a connected future

Background & Problem Statement

The FMCG sector faces increasing pressure to innovate and adapt to evolving consumer behaviors and market trends. Our client sought a path to diversify their offerings and expand into new markets. By identifying strategic synergies between FMCG and disparate industries like coffee (Lavazza) and automotive (Jaguar), we helped them uncover untapped growth opportunities and build a foundation for long-term success.

Fast Moving Consumer Goods strategy development for the cross-over consumer

Research, Insights, & Development

Our strategic approach began with in-depth research and a collaborative development process to unlock innovative pathways:

  • Research & Insights:

    • Conducted comprehensive market analysis across FMCG, coffee, and automotive sectors to identify overlapping consumer segments and shared opportunities.

    • Developed proto-personas to visualize the needs, behaviors, and aspirations of target demographics in each industry.

    • Facilitated innovation workshops with key stakeholders, enabling cross-industry collaboration and co-creation.

  • Development:

    • Created a strategic framework that highlighted synergies between FMCG, coffee, and automotive industries.

    • Designed actionable roadmaps for entering new markets and leveraging shared technologies, such as eCommerce platforms and experiential marketing strategies.

    • Established a North Star vision to guide our client’s expansion efforts, emphasizing scalability and adaptability.

Proto-personas and consumer journey mapping for FMCG
Innovation workshops for FMCG strategy

Key crossover FMCG & coffee personas

Transformative outcomes from FMCG strategy implementation
Strategic approach for connected consumer in FMCG

Key overlapping hero moments

Solution

Our collaboration resulted in a transformative strategy that redefined the client’s approach to innovation and market expansion:

  • Cross-Industry Synergies:

    • FMCG & Coffee (Lavazza): Identified opportunities to integrate premium coffee products into the FMCG ecosystem through shared retail channels and experiential campaigns.

    • FMCG & Automotive (Jaguar): Explored co-branding and partnership opportunities to deliver enhanced consumer experiences, such as curated product bundles for high-end automotive customers.

  • Strategic Business Development:

    • Developed frameworks for expanding product lines and aligning with emerging consumer trends, such as sustainability and personalization.

    • Provided tailored strategies for leveraging existing FMCG strengths while exploring new, complementary markets.

FMCG collaborative results

Results

The project delivered significant value, helping the client unlock new opportunities and future-proof their business:

  • Business Expansion:

    • Enabled the client to enter the coffee and automotive markets with innovative co-branding initiatives, opening new revenue streams.

  • Future-Proofing:

    • Positioned the client for long-term success by aligning their strategy with evolving consumer expectations and market dynamics.

  • Strategic Value:

    • Demonstrated the potential of cross-industry innovation to deliver unique consumer experiences and drive growth.

Interested in design-led growth?

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