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Redefining E-Commerce Ecosystems with Personalized Consumer Experiences

FMCG design strategy for personalized wellness solutions

Background & Problem Statement

In the evolving FMCG landscape, brands must meet the growing demand for personalization and wellness-driven consumer experiences. WSC aimed to revolutionize how products are discovered and tailored to individual needs. Our challenge was to design a scalable, data-driven platform that integrates advanced technologies and delivers seamless, customized experiences across wellness and on-demand e-commerce ecosystems.

Initial proof-of-concept design for FMCG iOS application

Integrations

Research, Insights, & Development

We adopted a user-first approach, backed by robust technical frameworks, to craft a solution that balances personalization with scalability:

  • Research & Insights:

    • Conducted a proof-of-concept (POC) with 50 users to validate the algorithm’s ability to optimize well-being and performance.

    • Utilized behavioral data and biometrics to develop user journeys and prioritize personalized touchpoints.

    • Leveraged insights from PANAS (Positive and Negative Affect Schedule) to design emotionally intelligent interfaces that align with user goals.

  • Development:

    • Designed a North Star vision to ensure cohesive user experiences across devices and ecosystems.

    • Built a robust algorithm integrating Apple Watch, HealthKit, and Number Eight technologies for real-time data capture and intelligent recommendations.

    • Incorporated scalable architecture to support seamless integration with third-party platforms and eCommerce systems.

FMCG app personalized homescreen Girvin Creative Consulting user-centric design

Personalized Homescreen: A user-centric design vision for the app's start experience, highly tailored to the individual user.

FMCG app intelligent recommendations Girvin Creative Consulting personalized tips eCommerce experience

User’s Goals: An interface helping consumers achieve their personal objectives.

FMCG app user’s goals Girvin Creative Consulting personal objectives interface

Intelligent Recommendations: A personalized recommendations screen built around each individual's journey, unique biometrics, and set goals. This includes tailored tips, product suggestions, and a comprehensive eCommerce experience.

FMCG app sensorial screen Girvin Creative Consulting meditation breath work mindfulness

Sensorial Experience: A feature for periods of meditation, breath work, and mindfulness.

Solution

The resulting platform redefines FMCG personalization through a synergy of strategy, design, and advanced engineering:

  • Strategy:

    • Positioned WSC as a leader in wellness-driven FMCG experiences by blending data insights with consumer-centric design.

    • Created frameworks to enhance brand loyalty through hyper-personalized offerings.

  • Product Design:

    • Personalized Homescreen: A dynamic interface tailored to individual user journeys, offering tips, product suggestions, and guided wellness practices.

    • Intelligent Recommendations: AI-driven insights tailored to each user’s biometric data and behavioral context.

    • Sensorial Experience: Features for meditation, breathwork, and mindfulness, enhancing emotional connection with the platform.

  • Technical Excellence:

    • Real-time integration with IoT devices and data-driven algorithms ensures responsiveness and accuracy.

    • Scalable platform design supports rapid onboarding and integration across diverse retail ecosystems.

Transformative outcomes and personalized user experience in FMCG app

Results

Our collaboration with WSC delivered measurable success, positioning the platform as a benchmark for innovation in FMCG:

  • Consumer Impact:

    • Achieved deep personalization through intelligent recommendations, enhancing user engagement and satisfaction.

    • Elevated consumer wellness by aligning product offerings with personal health goals.

  • Market Leadership:

    • Enabled WSC to reshape the FMCG industry, paving the way for data-driven consumer experiences and brand differentiation.

    • Created scalable solutions that support future market expansion across wellness and retail.

Interested in design-led growth?

At GIRVIN.CC, we specialize in combining strategic insight, cutting-edge design, and technical innovation to create transformative consumer experiences. Let us help you build scalable, personalized platforms that redefine your industry.