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Reinventing In-Flight Entertainment: Design-Led Innovation with Thales

INFLYT 360 interface on an airplane seat screen

Research and Insights

Through stakeholder workshops and travel industry research, we identified the need for a personalized, destination-driven in-flight experience. We aimed to create an entertainment system as intuitive and engaging as a smartphone.

Stakeholder workshop for INFLYT 360 development

Integrations

Development

Over six months, our team collaborated with Thales to design INFLYT 360, a platform which learns from individual traveler preferences. We developed a prototype based on a Paris-to-Los Angeles route, integrating popular platforms like Netflix and Spotify to deliver personalized content.

Airplane passengers enjoying personalized in-flight entertainment

INFLYT 360: Start Experience

INFLYT 360 prototype showcased at aircraft design expo

INFLYT 360: Dine Experience

Machine learning integration in INFLYT 360 for personalized content

INFLYT 360: Watch Experience

INFLYT 360 in-flight shopping experience

INFLYT 360: Shopping Experience

Personalized content recommendations on INFLYT 360

INFLYT 360: Rejuvenate Experience

INFLYT 360 in-flight waking experience

INFLYT 360: Waking Experience

Implementation

INFLYT 360 launched with AI-powered recommendations, offering passengers personalized experiences from dining to entertainment. It seamlessly integrates with travelers' own devices, setting a new standard for in-flight entertainment.

Results

INFLYT 360 received industry attention, evolving into three prototypes and a flagship exhibit at a major aircraft design expo. Its success positions it for broader global implementation, transforming the future of in-flight entertainment.

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