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Redefining In-Flight Entertainment with INFLYT 360

INFLYT 360 interface on an airplane seat screen

Background & Problem Statement

The in-flight entertainment landscape is evolving to meet passenger expectations for seamless, personalized experiences. Thales partnered with GIRVIN.CC to design a transformative solution: a platform that learns from individual traveler preferences, integrates with personal devices, and delivers a destination-driven entertainment system. The challenge was to create an intuitive, scalable, and engaging platform that sets a new standard for the aviation industry.

Stakeholder workshop for INFLYT 360 development

Integrations

Research, Insights, & Development

Our process combined rigorous travel industry research with collaborative design and technical development:

  • Research & Insights:

    • Conducted stakeholder workshops and consumer studies to understand the needs of modern travelers.

    • Identified key opportunities to integrate popular platforms (e.g., Netflix, Spotify) and create an entertainment system as intuitive as a smartphone.

    • Focused on providing a holistic passenger experience, spanning entertainment, dining, shopping, and rejuvenation.

  • Development:

    • Designed the INFLYT 360 prototype, featuring AI-powered content recommendations tailored to individual preferences.

    • Iterated on three prototypes, refining the system’s interface and functionality to ensure seamless integration with travelers' devices.

    • Created a modular platform that supports multiple touchpoints, including dining, shopping, and relaxation, for a fully personalized journey.

Airplane passengers enjoying personalized in-flight entertainment

INFLYT 360: Start Experience

INFLYT 360 prototype showcased at aircraft design expo

INFLYT 360: Dine Experience

Machine learning integration in INFLYT 360 for personalized content

INFLYT 360: Watch Experience

INFLYT 360 in-flight shopping experience

INFLYT 360: Shopping Experience

Personalized content recommendations on INFLYT 360

INFLYT 360: Rejuvenate Experience

INFLYT 360 in-flight waking experience

INFLYT 360: Waking Experience

Solution

INFLYT 360 reimagines in-flight entertainment by combining advanced design with cutting-edge technology:

  • Personalized Experiences:

    • AI-driven recommendations deliver content tailored to passenger preferences, from movies and music to dining and shopping.

    • Destination-driven features align entertainment and service offerings with passengers' travel goals.

  • Integrated Ecosystem:

    • Seamlessly connects with personal devices, allowing passengers to transition effortlessly between their own content and in-flight offerings.

    • Modular design supports customization for different airlines and passenger demographics.

  • Innovative Design:

    • The platform’s interface is inspired by smartphone usability, ensuring a familiar and engaging user experience.

    • Visual and interaction design align with Thales’s branding to create a cohesive and premium feel.

Results

The launch of INFLYT 360 has garnered significant industry recognition, setting the stage for broader adoption:

  • Passenger Engagement:

    • Delivered an immersive entertainment experience, enhancing satisfaction and loyalty among travelers.

  • Industry Leadership:

    • Evolved into three prototypes showcased at a flagship aircraft design expo, highlighting its potential to redefine in-flight entertainment globally.

  • Scalability:

    • Positioned as a future-ready platform adaptable for airlines worldwide, ensuring long-term relevance and innovation.

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